Having a social media presence is crucial these days. Social media can be a great way to boost your racing career and increase your fanbase. Keep reading for tips on how to do so.

• Be active on your accounts
  • Make sure to post frequently.
  • Post pictures, race results, future races, etc.
  • The more you post, the more people are likely to find you. Stay consistent for better results.
  • You could even set up a fan page for and use that to promote yourself. Read more tips to building your fan base here. Ronnie Rusch has a page for himself on Instagram (see below).

• Join popular forms of social media
  • Tiktok, Instagram, Facebook and Twitter are great examples. Make sure to use apps that are popular to reach more people of all generations.
  • Starting a vlog on YouTube is also a popular idea. Riders like the Deegan's utilize YouTube to maintain their social media popularity. (You'll also catch them running our graphics!)
• Advertise your sponsors
  • Be sure to use your social media presence to advertise your sponsors. Not only will this make your sponsors happy, it will also boost the number of people who see your posts. The sponsor company might even repost for you, so you reach a broader audience. 
• Post about races
  • Let your fans know how you did at races. People love to see results!
  • Announce where you plan to race next to encourage fans to come and meet you
    • Make sure to interact in person with your followers too. Making personal connections is a great way to become well-liked. 
• Run contests to get people to share your profile 
  • A great example would be to get personal merchandise and use it for a giveaway. Offer an incentive in exchange for fans sharing or reposting your page. 
  • An example would be Cole Richardson's "Richardson Racing" hats. 

Check out this article on famous dirt bike riders and their use of social media for even more ideas.

Everyone has the dream of being a famous racer, but it's time to make it reality! Use these tips to start building your fan base and promote yourself!